product procurement.
product sourcing.
product development.
product design.
Where we started.
- September 1992 – January 1999
We began in the automotive aftermarket business, working with Asian suppliers.
- February 1999 – March 2011
We have expanded into automotive and recreational-vehicle aftermarket sector, also with Asian partners.
- September 2006 – April 2008
We began project management services in Shenzhen, China.
- February 2011
The fend company was founded.
- April 2011
Official launch of the fend business and creation of the Shenzhen, China liaison office.
- April 2011 to April 2013
Development, coordination and supplier selection of various projects of a well-known German manufacturer and supplier of the motorhome industry. Two-year stay on site in China, Shenzhen.
- 2014
Restructuring of fend GmbH and existing cooperations in China. Change in the product portfolio, new agreements with manufacturers from China and Taiwan to implement online business in the German and European markets.
- 2015 to 2017
Realization of online shops with the business partners from China and Taiwan, preparation of products and preparation of necessary logistics processes, launching online sales.
- 2018 to 2020
Cooperation with suppliers and manufacturers for the development and implementation of camera systems for various applications at trucks, commercial vehicles and motorhomes, including camera mirror replacement systems.
